Sports2 min
Kylie Kelce Teams With Dove to Keep Young Girls in Sports Past Age 14
The former field hockey player is backing Dove's Body Confident Sport program, aimed at girls aged 11 to 17 who are dropping out of games over how their bodies look.
Kylie Kelce is putting her voice behind a push to keep teenage girls on the field. The former Division I field hockey player and wife of NFL star Jason Kelce has joined Dove's Body Confident Sport program, which targets girls between 11 and 17 and aims to help them stay in the game without feeling judged for how they look.
The program was built by Dove and Nike and offers free coaching resources designed to make sports spaces feel safer and more welcoming for young female athletes. Its core idea is simple: a girl should be measured by what her body can do, including her speed, strength, skill, and progress through practice, not by whether it fits a particular shape.
The stakes are real. Research shared by Dove says 45% of girls quit sports by age 14 because of body dissatisfaction. Kelce has lived part of that experience herself. She has spoken about receiving comments about her body during her college career at Cabrini University, and she now has four daughters of her own, which has sharpened her focus on how girls learn to see themselves.
Much of the work lands with adults. Coaches and parents often shape how a young athlete feels about her body with a single offhand remark, and that comment can linger long after the final whistle. Body Confident Sport gives coaches practical guidance on choosing positive language and building a team culture where every girl feels she belongs.
Kelce's role also ties into Dove's wider Back Her Game campaign, launched in 2026. The nationwide contest will send one girls' sports team to Brazil to attend a FIFA Women's World Cup 2027 match, and Kelce is the campaign's named partner and public face. Jason Kelce is not an official partner in the program, but he has publicly backed his wife's work, adding visibility to a message that reaches well beyond the field.
Read the original coverage at Times of India.
